Having conducted several weeks of market research, we have found that the presence of musical performances is still very low compared to competing tourist areas such as Cannes, Monaco, Nice, Antibes, San Remo, etc. This is why our company, Showtime Spain, as well as many renowned local entrepreneurs concluded their research with the creation of the "First International Music and Jazz Festival, Marbella 2010" to be held for six days between the 20th - 26th July 2010 and repeated annually.